In an ever changing social and economic context, where consumers increasingly seek personalized solutions, a new trend has emerged among eco-friendly hair products: hair cycling.
This concept aims at top hair care effectiveness through aligning hair care routines and personalized hair products to each person’s needs considering factors such as changing seasons, moods or personal hair types and textures.
The trend comes to make eco-friendly hair products go full circle. Briefly put, eco-friendly hair products are those designed and produced with a focus on minimizing their environmental impact. By adhering to environmentally responsible practices (such as building an ethical supply chain), cosmetic brands commit to minimize their products’ potential harm to ecosystems and wildlife. This, in turn, means cosmetic companies can align with a new type of conscious consumers that expect brands to align with their environmental values.
In such a context, the hair cycling trend adds yet another nuance for eco-friendly hair products, one where listening to inner and natural rhythms invites for a rethink of how hair care is understood.
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What is hair cycling and what it means for eco-friendly hair products.
Hair cycling involves establishing a regular schedule for using a range of hair care products with diverse functions, depending on the needs of each person.
Pushed by social media trends and Tik Tok influencers, this trend’s end goal is to create a product ecosystem and routine (be it weekly or monthly) where all products contribute to promoting the well-being and nourishment of hair.
Hair cycling is particularly beneficial at the scalp level. As awareness of the link between hair health and scalp care grows, so do new trends that target the scalp specifically, which is often exposed to chemicals and physical aggressions due to hair styling.
In this context, hair cycling brings a new perspective to incorporate eco-friendly hair products, guided by each person’s particular needs for their scalp, hair, and beyond.
The aim is thus to embrace eco-friendly hair products in a way that’s tailored to individual hair needs through versatile and stage-specific routines. By incorporating different products at various stages, users can cater to specific concerns such as hydration, repair, or styling. As such, this customizable approach ensures that each person’s unique hair requirements are met effectively, all while aligning with a more eco-conscious lifestyle.
Hair cycling: an example routine using eco-friendly hair products
Here’s an outline of what a hair cycling routine using of eco-friendly products could look like:
- Scalp exfoliation start with a clean slate
- Double cleanse with a sulfate and synthetic-free shampoo, from rosehip extracts to solid shampoo
- Based on hair type, incorporate a hair moisturizer or deep conditioner
- Apply a thick hair mask to lock in moisture
- Finish with a serum or oil to repair split ends and add shine
Innovation and eco-friendly products: the lesson taught by hair cycling
The hair cycling trend brings about an important lesson for companies aiming at standing out in the increasingly competitive eco-friendly hair products market: today, narratives and education around hair health are central to a company’s success.
While new frontiers are being opened by innovation in formulas or groundbreaking cosmetic science, there are great gains to be achieved by brands that are able to inspire personalized and tailored hair routines. As such, hair cycling turns into an opportunity for companies that can explain how and when to use products, providing customers with advice beyond the product itself.
At Provital, we’re at the forefront of innovative, plant-based, eco-friendly hair products. As such, we work to remain the fundamental allies for cosmetic companies looking to attract attention in today’s often saturated hair care market, providing innovative formula solutions that align with consumers’ ever-changing preferences.
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