Eyelash care is one piece of the greater care consumers are paying to the eye area since the ubiquity of masks has put a bigger focus here. The use of argan oil for eyelashes presents a natural alternative ingredient for eyelash treatments, putting brands ahead in the competition by making a difference from lash serums using synthetic chemicals.
In fact, the wider preference for natural oils derived from plants has put argan oil for eyelashes at the center of current trends looking for longer and stronger lashes.
What are the specific benefits of using argan oil for eyelashes and why is this ingredient at the heart of successful eyelash treatments today? From our perspective helping brands align with natural-oriented consumers, at Provital we provide the following short guide.
What is argan oil?
Argan oil is an oil extracted from the nut of the argan tree, a species native to Morocco and Northwestern Africa that is also known as “liquid gold” for its many known benefits.
Used since time immemorial for its many skin and hair applications (and even cooking!), argan oil is packed with high amounts of vitamin E, antioxidants and fatty acids.
When used in skin applications, argan oil presents dry skin with substantial moisture and is also used in well-aging treatments and healing for a multitude of skin issues, from psoriasis to blemishes and eczema.
Additionally, argan oil has also been used for hair wellness treatments, including meeting the particular needs of curly hair or boosting hair growth.
All in all, the success of argan oil must be understood within a wider context in which consumers are paying increasing interest to plant-based oils for wellness treatments, such as skin care.
Argan oil for eyelashes and its benefits: a scientific perspective
The use of argan oil for eyelashes is directly linked to this oil’s high content in vitamin E, antioxidants and fatty acids. Its benefits include moisturizing and conditioning eyelashes and boosting their growth.
Viewed from a scientific perspective, the way argan oil works is as follows: it supplements essential fatty acids if losses have occurred caused by a reduction of the skin barrier’s capacity to retain water.
As such, it works directly into the stratum corneum, turning keratinocytes into corneocytes. Argan oil’s high content in linoleic acid is at the center of this positive effect, reloading this element and leading to a thorough hydration.
Eyelashes care: from niche to essential care
Including a product that takes care of lashes in a brand’s catalog is no longer a niche demand: as consumers pay increasing attention to the eye area, a number of treatments have emerged and built their successful narratives around the inclusion of natural ingredients for taking care of eyelashes.
In fact, the U.S. market in eye care products can be taken as an example of the growth of these claims in recent years: stats show over-the-counter sales of eye care products in the United States from 2017 to 2021 have continuously grown (except for a 2020 impasse caused by lockdown and other social restrictions). In fact, in 2021, OTC sales of eye care products in the United States reached around 149 million units.
Such is the case of specific products that focus on eyebrow loss during menopause and follicle boosters for lashes and brows. The result: successful formulas that help consumers get stronger, healthier lashes while catering to their preference for natural ingredients.
From this perspective, at Provital we want to help brands respond to the current argan oil for eyelashes trend. As a reply, we present our Argan ECO Oil, an COSMOS-certified oil that bundles argan oil’s antioxidant, hydrating and anti-aging benefits to help brands align with new consumer preferences and harness the ongoing quest for argan oil for eyelashes.
Furthermore, the oil presents a Vegan Society compliance and provides a multi-purpose potential that facilitates the following scientifically-proven benefits:
- Inhibition of free radicals
- Prevents sun damage