Sea salt soap benefits: self-care the natural, accessible way

As self-care takes center stage in the beauty industry, sea salt soap benefits have become a hot trend. 

Concepts like the “polycrisis” are increasingly employed to describe the current context. A complex global landscape where citizens are looking to support mental and physical health more than ever. Applied to the BPC space, this shift involves multi-functional health, beauty, and wellness products, with a distinct rise in NPD featuring holistic wellbeing. 

In this context, sea salt soap benefits for the body and mind stand out for their capacity to evoke an integral approach to beauty that is also aligned with health.r instance, sea salt soap benefits the body and mind, so we can expect to see an uptick in launches featuring ingredients like these.

Navigating shifting BPC consumer habits in the times of the ‘polycrisis’

The World Economic Forum’s Annual Meeting in Davos in 2023 contributed with a key concept to understand the current global context: the ‘polycrisis’. A term coined in the 1970s, the WEF describes it as the result of the interplay of different phenomena (including “the energy, cost-of-living and climate crises”) resulting in a situation where “where disparate crises interact such that the overall impact far exceeds the sum of each part.”

In the wake of complex, uncertain times, self-care has taken center stage, meaning consumers are increasingly interested in prioritizing their health and wellbeing. A shift that is also accompanied by an increased focus on economical products, so that consumers are likely to reduce the number of products they use, searching instead for convenient multi-function solutions.

Under these circumstances, brands are compelled to rethink their strategies. An added emphasis on wellness and accessibility is key here, while also positioning health aspirations as affordable and convenient, so that consumers can easily incorporate them into their daily routine. Thanks to the ‘healthy halo’ enjoyed by ingredients of natural origin, brands can continue to thrive while navigating challenging conditions along with consumers. 

Why sea salt soap benefits deliver on evolving consumer demands

For inspiration on how to develop products that meet these evolving demands, brands can look to the sea and incorporate traditional knowledge in order to evoke times that were more simple.

Back to the times of ancient Greeks and Romans, these age-old civilizations prized the properties of seawater and sea salt for its health benefits, which include soothing the senses and healing the skin.

Contemporary BPC products can harness sea salt soap benefits, which target several aspects of health and personal care, from exfoliation to stress reduction. Moreover, the accessibility of this active ingredient makes it an ideal addition to affordable bath and shower products.

Primarily, the main sea salt benefits that are known today include:

• Their antiseptic effects. The grains clear pores and draw out impurities by absorbing excess oil, with a pleasant, gently exfoliating effect. 
• However, this isn’t to say sea salt products are astringent – they’re also a natural humectant, which draws moisture into the skin without leaving a greasy feel.
• Furthermore, the ancients also used warm seawater as a stress-relieving therapy. Today, it’s been shown sea salt soap benefits sleep quality and relaxes the muscles. 

Sea salt incorporates the healing powers of the ocean and marine algae into the skin, becoming an outstanding active ingredient that soothes the skin and boosts circulation, creating a glowing, smooth, and healthy complexion. Inspired by the medicinal properties of the ocean, Provital’s Polyplant Marine Seaweeds represents a remarkable option for bath and shower products that de-stress, heal, and rejuvenate in one convenient step. rejuvenate in one convenient step.