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Spreading Clean Beauty

Be inspired and stay up to date with the latest natural beauty trends and active ingredients. We will help you create products with a difference.

  • Do you already know the new Back to Fun trend?
flash effect
  • Encouraging all kinds of beauty

Flash effect: The traditional Japanese ritual that brings rest and revitalizes your skin

body shaping products
  • Innovation sharing

Body shaping products: Enhance self-image by focusing on adipogenesis and lipogenesis

vegan keratin
  • Latest beauty trends

Vegan keratin: Conscious consumers want it – but is this possible?

alpha-hydroxy acids
  • Latest beauty trends

Meet the next generation of alpha-hydroxy acids

natural anti aging ingredients
  • Latest beauty trends

Embrace natural anti aging ingredients with the beauty of Scandinavian Friluftsiv lifestyle

jojoba oil tattoo
  • Encouraging all kinds of beauty

Why jojoba oil tattoo care is a significant new market

botanical ingredient
  • Latest beauty trends

The perfect botanical ingredient for healthy, nature-oriented consumers: ginkgo biloba

ocean skincare
  • Taking action for the planet and people

From green to blue beauty: Why ocean skincare is the hottest eco-trend

cotton bloom
  • Encouraging all kinds of beauty

How cotton bloom provides the soft touch consumers need in haircare

vegetable oil on skin
  • Encouraging all kinds of beauty

The benefits of vegetable oil on skin

the benefits of pursuing a strategy of social responsibilty
  • Taking action for the planet and people

The benefits of pursuing a strategy of social responsibility

blue lotus extract
  • Latest beauty trends

Blue lotus extract: Balancing the body and mind

tara gum
  • Innovation sharing

Why tara gum is the future of texturization in skin care

ancient eye cosmetics
  • Latest beauty trends

Ancient eye cosmetics for modern beauty

health conscious consumers
  • Taking action for the planet and people

Health-conscious consumers are here to stay

algae extract
  • Latest beauty trends

Why algae extracts are the skin care trend to watch

beauty tech
  • Latest beauty trends

Here’s why the beauty tech revolution is gaining pace

plant stem cells
  • Innovation sharing

Plant stem cells: Beauty science inspired by nature

emulsion skincare
  • Latest beauty trends

Optimising double cleansing with emulsion skincare

matcha green tea antioxidant
  • Latest beauty trends

Matcha green tea: Antioxidant, preventive beauty and an answer against pollution

hyperseborrhea
  • Encouraging all kinds of beauty

Combatting hyper seborrhea the natural way

how to increase anagen phase of hair
  • Encouraging all kinds of beauty

How to increase the anagen phase of hair to address hair loss worries

halal ingredient
  • Latest beauty trends

Ama-Prot: The future of the halal cosmetics industry

hydrolyzed wheat protein
  • Latest beauty trends

Why hydrolyzed wheat protein is an organic hair care hero

trehalose
  • Innovation sharing

How plant-derived trehalose protects from blue light

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