Spreading Clean Beauty

Provital’s steps towards green manufacturing

Provital has partnered with SolarProfit, leaders in photovoltaic energy, as part of our commitment to green manufacturing. They have built a photovoltaic power plant at Provital’s premises in Barberà del Vallès, Spain, comprising more than 800 solar panels. This project aims to guarantee greater electricity self-sufficiency and sustainability. The installation will generate 15.25% of the electricity consumed at the plant, generating approximately 147,540 kWh per year. 

This will reduce the plant’s annual CO2 emissions by more than 52.6 tons, which is equivalent to what 263 trees absorb in about 30 years of life. This new project will enable Provital to substantially reduce its environmental impact, expressing a fuller dedication to a more sustainable cosmetics industry. This is key for Provital and our partners in the current context, which we’ll look closer at here.

The case for solar power

The environmental reasons for solar power are self-evident. The use of this valuable source of energy significantly reduces our reliance on fossil fuels and will be key to slowing climate change. However, a lesser-known advantage is a reduction in water usage. Other sources of power use gallons of water a year, while solar photovoltaic panels don’t require any water at all. Considering that water scarcity is an increasing social and environmental issue, water usage is an essential component of an authentic green manufacturing initiative. 

Furthermore, there is a strong business case for solar power. On top of reducing reliance on fossil fuels, energy prices are rising. With solar voltaic panels, companies can be more self-sufficient. This hedges a company’s exposure to wholesale electricity price volatility while enhancing its image in the eyes of an increasingly conscious consumer. 

Conscious consumers back green manufacturing

Conscious consumerism is a growing movement. Right now, 64.8% of consumers are worried about climate change and 36.4% are trying to cut their carbon emissions, and 22.3% want to do more to offset their carbon footprint (Euromonitor, 2020). This, of course, affects their purchasing decisions. According to Mintel, 45% of consumers report that they are more loyal to brands that are reducing their carbon footprint than those that aren’t (Mintel, 2020).

Moreover, these eco-conscious consumers are savvier than ever. They’re increasingly wise to the phenomenon of “green-washing”, where companies make unsubstantiated or hollow environmental claims. Consumers realize that sustainability extends throughout the whole industry, with 31% reporting that they select beauty brands with a traceable supply chain (Mintel, 2020).

An authentically green beauty product

Provital is striving to make our operation as green as possible. This is just one part of our broader mission to move towards green manufacturing, which includes extensive water-saving and waste reduction programs. However, we understand that it takes more than just one organization. We’re making our plant more sustainable to support the entire beauty supply chain to be more environmentally friendly. 

Whether other beauty brands are inspired or can use this initiative to make their supply chain more sustainable, we’re making moves together to care. This project not only cares for the planet and our future but also meets the demands of an increasingly conscious consumer. Provital cares – for the planet, our clients, and their customers.

Leave a comment

No comments yet

There are no comments on this post yet.